{"id":4397,"date":"2023-02-15T12:53:27","date_gmt":"2023-02-15T10:53:27","guid":{"rendered":"https:\/\/rookie.gr\/?p=4397"},"modified":"2024-05-14T11:57:40","modified_gmt":"2024-05-14T11:57:40","slug":"cult-crew-at-rookie-bmx","status":"publish","type":"post","link":"https:\/\/rookie.gr\/?p=4397","title":{"rendered":"CULT CREW"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-at-rookie-bmx\">At Rookie BMX<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>History<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The company was&nbsp;founded by Robbie Morales, a professional BMX rider and industry veteran. <\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/http___cdn.coresites.factorymedia.com_freedombmx_wp-content_uploads_2014_04_Robbie-Morales-Cult-BMX-Small-Talk-Interview.jpg\" alt=\"\" class=\"wp-image-4412\" style=\"width:841px;height:560px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"4406\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/s300x600_9.jpg\" alt=\"\" class=\"wp-image-4406\"\/><figcaption class=\"wp-element-caption\"><strong>Factory sponsored by Auburn. He&#8217;s a native NewYorker, but now lives in Moreno Valley, California<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"4411\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/bpl9112.jpg\" alt=\"\" class=\"wp-image-4411\"\/><figcaption class=\"wp-element-caption\"><strong>Eric Minozzi and Robbie Morales are on the&nbsp;cover of BMX Plus!&nbsp;december 1991.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"4409\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/as_bmx_morales_576.jpg\" alt=\"\" class=\"wp-image-4409\"\/><figcaption class=\"wp-element-caption\">Robbo <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4443\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/DIVjBxsXoAATrTU-1024x688.jpg\" alt=\"\" class=\"wp-image-4443\"\/><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Bob&#8221; is down when it comes to rolling jumps, manuals, and after entering the La Jolla &#8217;91 Meet The Street contests. He&#8217;s a college boy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His outgoing personality lends itself to rapid-fire humor and compelling conversations,sponsors like him because he&#8217;s fast, a flamboyant jumper, and a willing spokesman for their products. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His friends like him because wherever Robbie is, that&#8217;s where the party is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s the guy most likely to get up on a table at a party and do Russian kick-steps with a lampshade on his head&#8230; and hers E Team. That&#8217;s the funny thing.<br><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/rus9612.jpg\" alt=\"\" class=\"wp-image-4414\" style=\"width:357px;height:463px\"\/><figcaption class=\"wp-element-caption\"><strong>RIDE BMX COVER.<\/strong><br><strong>Robbie is on the cover of&nbsp;<a href=\"http:\/\/www.23mag.com\/mags\/rus\/rus96.htm\">Ride BMX US #25 december 1996<\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/ruk0006.jpg\" alt=\"\" class=\"wp-image-4415\" style=\"width:359px;height:468px\"\/><figcaption class=\"wp-element-caption\"><strong><strong>RIDE BMX UK COVER.<\/strong><br>Robbie Morales, toboggan on the cover of&nbsp;<a href=\"http:\/\/www.23mag.com\/mags\/ruk\/ruk00.htm\">Ride BMX UK june 2000<\/a>. Photo by Mark Losey.<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2009 CULT.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robbie Morales split up with FIT\/S&amp;M and is forming his own company. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He\u2019s taking FIT riders Dakota Roche, Chase DeHart, Trey Jones and Chase Hawk with him to a new brand rumoured to be called: CULT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just when Dakota, DeHart and Hawk got their own complete bike line over at S&amp;M this isn\u2019t exactly what Chris Moeller was hoping for.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>www.fatbmx.com<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chris Moeller, September 2009:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u201cFrom day one Robbie helped build an amazing team for Fit. I had known Mike, Van, and BF for a long time, but I actually never imagined they\u2019d ride for us\u2026Robbie did, and he made it happen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also introduced us all to Edwin, one of the most innovative and influential riders ever. Robbie definitely has a gift for spotting the best and most stylish riders around. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I called Robbie yesterday to ask him about some more shady rumors I heard at Interbike and he got frustrated and abruptly quit his job. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I immediately got a call from Hawk and Dak who also quit the team. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Months ago I had been approached by Robbie to start a new brand with only the younger team riders, so this didn\u2019t surprise me, but I was bummed to lose these two because I like them both a lot. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have no hard feelings toward any of the guys and I think everyone should do what makes them happy. So good luck boys.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/robbo.jpg\" alt=\"\" class=\"wp-image-4405\" style=\"width:843px;height:692px\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ESPN <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brian Tunney  <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>May 14, 2010<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brian:<\/strong>   <strong>First, could you explain your history as a pro rider and in the BMX industry. At this point, I don&#8217;t think people know about your earlier days as a racer, the fact that you designed the Trail Boss or attempted that one road gap that Jeff Tremaine still wants to see you pull.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Robbie Morales:<\/strong>   Going way back, I raced for 13 or so years. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I really enjoyed it. It took me five years before I really started to get good. Racing is hard and teaches you discipline and how to go fast obviously. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I was always a heavier dude, so I enjoyed beating riders who were in better shape, learned how to travel, stretch a dollar and be professional. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I made it to the AA ranks, did good one season and got killed in another. Right around that time my focus was riding for fun; trails, ramps and street.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clipless pedals came into racing and I was out. My peers like Brian Foster were over it as well and we concentrated on riding trails. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I had a lot of sponsors through that period of time like S&amp;M, Standard and DK. Standard was fun and I helped work on the 125R race frame and my signature frame the Trailboss (which was well received.) After Standard, I had a chance to be part of Terrible One around the Road Fools 1 era. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was an amazing time, learning business with friends and being part of a true DIY company. Things were hard but I loved it and have a tattoo to remember the times, shouts to Joe Rich and Taj. Then came FIT, a brand I put my heart and soul into for ten years. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Things happen. Now I&#8217;m blessed to work with my close friends on CULT, a brand we all believe strongly in. That&#8217;s the quick version, but I can tell ya this: being a part of BMX for 25 years has taught me more than I could ever ask for. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It teaches you how to be hard and never quit. BMX is so crazy from the riding to the industry, it takes a special breed to stay true.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Cult BMX is based in the United States and is known for its dedication to producing top-of-the-line BMX products that are designed for both professional and amateur riders.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/Cult_V2-1024x640.jpg\" alt=\"\" class=\"wp-image-4417\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Cult makes complete bikes, and bmx bike components.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are insanely popular due to the cult-like following that they have built up over the last few years.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4418\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/SAM7961-1-1024x683.jpg\" alt=\"\" class=\"wp-image-4418\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4400\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/SAM7954-1024x683.jpg\" alt=\"\" class=\"wp-image-4400\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4419\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/SAM7940-1-1024x683.jpg\" alt=\"\" class=\"wp-image-4419\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4420\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/SAM7965-1024x683.jpg\" alt=\"\" class=\"wp-image-4420\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4421\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/SAM7942-1-1024x683.jpg\" alt=\"\" class=\"wp-image-4421\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4422\" src=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/02\/SAM7946-1024x683.jpg\" alt=\"\" class=\"wp-image-4422\"\/><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Ayling and motifs featuring all kinds of dark, cult references while striking a balance with the more light-hearted.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_85906\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/JzMRQn2x_y8?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>At Rookie BMX History. The company was&nbsp;founded by Robbie Morales, a professional BMX rider and industry veteran. &#8220;Bob&#8221; is down when it comes to rolling&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468],"tags":[466,511,482,512],"class_list":["post-4397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts","tag-bmx","tag-crew","tag-cult","tag-robbie-morales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CULT CREW - Rookie BMX<\/title>\n<meta name=\"description\" content=\"Cult is based in the USA and is known for its dedication to producing top BMX products that are designed for professional and amateur riders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rookie.gr\/?p=4397\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cult at Rookie BMX\" \/>\n<meta property=\"og:description\" content=\"Cult is based in the USA and is known for its dedication to producing top BMX products that are designed for professional and amateur riders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rookie.gr\/?p=4397\" \/>\n<meta property=\"og:site_name\" content=\"Rookie BMX\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-15T10:53:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-14T11:57:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rookie.gr\/wp-content\/uploads\/2023\/06\/fult.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rookie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"CULT CREW\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rookie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rookie.gr\\\/?p=4397#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rookie.gr\\\/?p=4397\"},\"author\":{\"name\":\"rookie\",\"@id\":\"https:\\\/\\\/rookie.gr\\\/#\\\/schema\\\/person\\\/f212144b852a386f43d76b7d968b3464\"},\"headline\":\"CULT CREW\",\"datePublished\":\"2023-02-15T10:53:27+00:00\",\"dateModified\":\"2024-05-14T11:57:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rookie.gr\\\/?p=4397\"},\"wordCount\":881,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/rookie.gr\\\/?p=4397#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rookie.gr\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/CULT-CREW-1-e1690395556847.jpg\",\"keywords\":[\"BMX\",\"CREW\",\"CULT\",\"ROBBIE MORALES\"],\"articleSection\":[\"Posts\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rookie.gr\\\/?p=4397#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rookie.gr\\\/?p=4397\",\"url\":\"https:\\\/\\\/rookie.gr\\\/?p=4397\",\"name\":\"CULT CREW - 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