At Rookie BMX

History.

The company was founded by Robbie Morales, a professional BMX rider and industry veteran.

“Bob” is down when it comes to rolling jumps, manuals, and after entering the La Jolla ’91 Meet The Street contests. He’s a college boy.

His outgoing personality lends itself to rapid-fire humor and compelling conversations,sponsors like him because he’s fast, a flamboyant jumper, and a willing spokesman for their products.

His friends like him because wherever Robbie is, that’s where the party is.

He’s the guy most likely to get up on a table at a party and do Russian kick-steps with a lampshade on his head… and hers E Team. That’s the funny thing.

2009 CULT.

Robbie Morales split up with FIT/S&M and is forming his own company.

He’s taking FIT riders Dakota Roche, Chase DeHart, Trey Jones and Chase Hawk with him to a new brand rumoured to be called: CULT.

Just when Dakota, DeHart and Hawk got their own complete bike line over at S&M this isn’t exactly what Chris Moeller was hoping for.

www.fatbmx.com

Chris Moeller, September 2009:

 “From day one Robbie helped build an amazing team for Fit. I had known Mike, Van, and BF for a long time, but I actually never imagined they’d ride for us…Robbie did, and he made it happen.

He also introduced us all to Edwin, one of the most innovative and influential riders ever. Robbie definitely has a gift for spotting the best and most stylish riders around.

I called Robbie yesterday to ask him about some more shady rumors I heard at Interbike and he got frustrated and abruptly quit his job.

I immediately got a call from Hawk and Dak who also quit the team.

Months ago I had been approached by Robbie to start a new brand with only the younger team riders, so this didn’t surprise me, but I was bummed to lose these two because I like them both a lot.

I have no hard feelings toward any of the guys and I think everyone should do what makes them happy. So good luck boys.”

ESPN

Brian Tunney

May 14, 2010

Brian: First, could you explain your history as a pro rider and in the BMX industry. At this point, I don’t think people know about your earlier days as a racer, the fact that you designed the Trail Boss or attempted that one road gap that Jeff Tremaine still wants to see you pull.

Robbie Morales: Going way back, I raced for 13 or so years.

I really enjoyed it. It took me five years before I really started to get good. Racing is hard and teaches you discipline and how to go fast obviously.

I was always a heavier dude, so I enjoyed beating riders who were in better shape, learned how to travel, stretch a dollar and be professional.

I made it to the AA ranks, did good one season and got killed in another. Right around that time my focus was riding for fun; trails, ramps and street.

Clipless pedals came into racing and I was out. My peers like Brian Foster were over it as well and we concentrated on riding trails.

I had a lot of sponsors through that period of time like S&M, Standard and DK. Standard was fun and I helped work on the 125R race frame and my signature frame the Trailboss (which was well received.) After Standard, I had a chance to be part of Terrible One around the Road Fools 1 era.

This was an amazing time, learning business with friends and being part of a true DIY company. Things were hard but I loved it and have a tattoo to remember the times, shouts to Joe Rich and Taj. Then came FIT, a brand I put my heart and soul into for ten years.

Things happen. Now I’m blessed to work with my close friends on CULT, a brand we all believe strongly in. That’s the quick version, but I can tell ya this: being a part of BMX for 25 years has taught me more than I could ever ask for.

It teaches you how to be hard and never quit. BMX is so crazy from the riding to the industry, it takes a special breed to stay true.

Cult BMX is based in the United States and is known for its dedication to producing top-of-the-line BMX products that are designed for both professional and amateur riders.

Cult makes complete bikes, and bmx bike components.

They are insanely popular due to the cult-like following that they have built up over the last few years.

Ayling and motifs featuring all kinds of dark, cult references while striking a balance with the more light-hearted.